News

Why Dentists Like You Are Choosing Toothority

Posted by Toothority Patient Education on

More and more dentists are incorporating Toothority into their practices. Here’s what using our videos, brochures, and other materials can do for your practice:   Get more of your patients to say, “Yes!” “I’ll have to think about it.”  How often have you heard that one? You’ve told the patient how urgent the procedure is, that if they wait, their teeth could get worse and that it could end up being more expensive for them. It doesn’t matter. They’re just not ready to decide.  But now you can do more than tell them. You can show them! If a picture is...

Read more →

Educated Patients are Happy Patients: (and They Happily Accept Your Treatment Plans) 

Posted by Toothority Patient Education on

From the moment we’re born, people try to convince us to do things we don’t want to because “it’s good for you.”  “Eat your vegetables,” says mom. “No!” “But, it’s good for you,” is her unconvincing reply. “They taste bad!” A few years down the road, that kid becomes an adult at the dentist's office. “I believe you’d really benefit from this treatment plan,” says the dentist. “No!” “But, it’s good for you…” “It’s too expensive!” Educated Patients are Happy Patients: Persuading people to do tough things such as spending more money on dental treatment or eating more vegetables is not easy. We as...

Read more →